Why we pay farmers above market rate (and why it still makes business sense).

It sounds like poor business. Pay more for your raw material and watch your margin shrink. We have done it since 2013, and it is the reason Shaoulee works. Here is the thinking behind the decision, and what it has meant for 4,500 farming families.
The real price of imported flour: what it costs Bhutan to stop growing its own food.

Every bag of imported flour costs more than the ngultrum on the label. It carries away farm income, weakens rural livelihoods, and leaves Bhutan’s food supply resting on someone else’s harvest. We look at what that dependence actually costs, and what it would take to shift.