self-employed livelihoods enhanced, mainly women
tons of grains procured and sold with value addition
people employed
of them women (no change to number)
Reviving Bhutan’s food heritage. Nutritious, locally milled flours and grits that reward farmers and strengthen food self-reliance.
Rooted in Gross National Happiness, we partner with Bhutanese farmers to make wholesome, affordable cereal flours and grits. We pay fair prices at the farm and bring locally grown alternatives to every table.
This is your most distinctive and emotionally powerful claim. Plenty of food brands say clean and local; far fewer are genuinely women-majority and lifting people from disadvantage. Lead with it.
This is the commercial and national heart of Shaoulee, fair prices for farmers and value staying in Bhutan. It ties directly to the food-self-reliance story.
Concrete, forward-looking, and true to the indigenous-grain mission. It gives the section a "why it matters for the future" note.
Fair prices for farmers. Affordable, nutritious food for consumers. A stronger food system for Bhutan. That is the whole idea, and every part of our work serves it.
How we do it:
A treasured grain cultivated for thousands of years, naturally gluten-free and rich in protein, essential amino acids and minerals. Ancient wisdom, everyday nourishment.
Naturally gluten-free, high in fibre and protein, with a mild, slightly sweet flavour. From breakfast porridge to savoury dishes, millet fits everywhere.
Hearty, nutty and rich in fibre, vitamins and minerals. A staple of Bhutanese kitchens for centuries, at home in soups, salads and traditional recipes alike.
Light, fluffy and naturally gluten-free, with a subtle sweetness and easy digestibility. A wholesome everyday alternative to imported rice.
When you choose Shaoulee, a farmer somewhere in Bhutan earns a fair price for a crop their family has grown for generations. A traditional variety stays in cultivation instead of disappearing. And value that would have left the country with an import bill stays home, in rural communities. Food is never just food. It is livelihoods, heritage and self-reliance in every bag.
